Although innovative ideas can be easy to come by, innovation requires true commitment of resources (people, money, time, equipment, etc). For this project assignment, all effort will be devoted to refining the concept and producing a compelling pitch that will appeal to potential funders. Each team will refine their brand, iterate on their prototype, quantify your business model, and create a final pitch video, kickstarter campaign, and poster.
The crowdfunding pitch should clearly and succinctly explain the problem space, the proposed solution, the need for funding and what the funding will enable, and a list of rewards for funders. Teams will host their funding campaign on Kickstarter.com. After the semester, teams have the option to launch their campaigns.
Teams can use any tools for UI prototyping. Previous students have had success with generating static visual designs in Adobe Illustrator or Photoshop and then importing them into a tools like Flinto, InVision, and Marvel; a nice comparison of UI prototyping tools can be found here: http://www.cooper.com/prototyping-tools
Students in prior classes have recommended these tools:
Final brand and UI prototype:
The high-fidelity screens can be loaded as a Flinto app (or any equivalent tool that enables a click-able mockup -- see Cooper's comparison for more options) and easily linked together. The Flinto prototype can be deployed to a mobile device. Make sure to include this link in your final deliverables and be ready to show it during the final poster session.
Before the team shoots any video, write a script and produce a storyboard for the video. Read Kickstarter's hints and IndieGoGo's hints on how to produce effective pitch videos. The video should describe the problem and proposed solution, and include a short user scenario that shows how the service will be used. The video should also introduce the team, say what you are seeking, and how the money will be spent. The storyboard for the video should illustrate the action, dialogue, and narration that will occur throughout the video.
Here you can see examples of pitch videos and crowdfunding campaign sites.
Produce a video no longer than 2 minutes. This video can use a combination of live action video and narrated photos (i.e., the Ken Burn's effect). You can use any video edit software. Microsoft Movie Maker is available for free on Windows machines and iMovie comes installed on Mac OS X. The Digital Media Lab at the UCSD Library has video editing software.
Crowdfunding campaign:Students will create a crowdfunding campaign site on Kickstarter.com. This includes a project description, your team profile, project goals, a funding goal, and rewards for funders. Create a title, short description, and thumbnail image for the project listing page. Upload your final video pitch to the campaign page.
Value proposition model and 6-month budget:
Refine your value proposition and create a nice looking value-flow model. Begin quantifying your business model by estimating start-up costs and projected income for the next six months. Assuming you are about to start the business, decide what you will do and how much you need to be paid. Add expenses like computer infrastructure, advertising, etc. to arrive at how much money you need to get started. Then estimate how much income you could potentially earn each day/month; this would increment over time as you advertise or as people advocate for your business. Make an effort to choose plausible numbers.
Create a visual graph along with a spreadsheet with numbers. Include your value flow diagram and the visual representation of your budget on your poster.
Create a polished poster with key materials produced throughout the semester. This should include your final brand and design language, screenshots from your final prototype, the value flow model, the estimated budget model, competitive analysis, and important data you collected during user research (interview quotes, survey graphs, enactment details, ad campaign results, etc.).
Your poster materials should be sized so that a passerby can read the material from at least 6 feet way. The materials need not be printed as a single poster (it can be assembled from smaller sheets). If you do choose to make a single poster print, you can use cplot. The cost is around $10 for a poster.
During the poster session, have a digital device available to show your prototype and video. Take a photo of your poster and put all poster materials into its own folder within your team's folder.
All deliverables should be placed in your team folder by midnight on June 3rd (Same day as the final poster session). You should have these deliverables: