Schedule
This schedule is subject to change. See the Readings page for details about the Reflections due on (most) Thursdays. Any significant changes will be clearly communicated to students through multiple channels, including Canvas, Slack, and lectures.
Week 1
Tuesday April 2
LECTURE: Course Introduction (innovation process, product-service design, syllabus details)
ACTIVITIES: icebreakers, ideation
ASSIGNMENTS: Intro A1
Thursday April 4
LECTURE: Value Proposition (Product Opportunity Gaps, SET analysis)
ACTIVITIES: SET historical analysis
DUE: Read and reflect on Cagan and Vogel, 2012
Friday April 5 (studio)
ACTIVITIES: ice breakers, ChatGPT demo, ideate on SET factors
Week 2
***DUE: Fill out Idea Submission Form by 11:59pm on Monday April 8.
Tuesday April 9
ACTIVITIES: A1 quick pitches and collaborative ideation
DUE: Fill out Team Formation Survey by 11:59pm on April 11.
**A1 Due by Wednesday April 12 at 11:59pm on Canvas (each student)
Thursday April 11
LECTURE: Discovery (market research, needfinding, competitive analysis)
ASSIGNMENTS: Intro A2
DUE: Read and reflect on Patnaik and Becker, 1999
ACTIVITIES: team assignments, bonding, and contract
Friday April 12 (studio)
ACTIVITIES: A2 work session (as a team, select topic focus and design a survey)
Week 3
Tuesday April 16
ACTIVITIES: Share and critique A2 survey drafts, web search notes, observations
ACTIVITIES: A2 work session (iterate and launch survey)
Thursday April 18
LECTURE: Value Flow (value flow diagrams, "how might we" statements)
DUE: Read and reflect on Blank and Dorf, 2013
ACTIVITIES: A2 work session (value flow diagrams, Web search and competitive analysis)
Friday April 19 (Studio)
ACTIVITIES: A2 work session (survey analysis, value flow diagrams, and competitive analysis)
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Finals Week
Week 1
Tuesday April 2
LECTURE: Course Introduction (innovation process, product-service design, syllabus details)
ACTIVITIES: icebreakers, ideation
ASSIGNMENTS: Intro A1
Thursday April 4
LECTURE: Value Proposition (Product Opportunity Gaps, SET analysis)
ACTIVITIES: SET historical analysis
DUE: Read and reflect on Cagan and Vogel, 2012
Friday April 5 (studio)
ACTIVITIES: ice breakers, ChatGPT demo, ideate on SET factors
Week 2
Monday April 8
DUE: Fill out Idea Submission Form by 11:59pm on Monday April 8.
Tuesday April 9
ACTIVITIES: A1 quick pitches and collaborative ideation
DUE: Fill out Team Formation Survey by 11:59pm on April 11.
**A1 Due by Wednesday April 12 at 11:59pm on Canvas (each student)
Thursday April 11
LECTURE: Discovery (market research, needfinding, competitive analysis)
ASSIGNMENTS: Intro A2
DUE: Read and reflect on Patnaik and Becker, 1999
ACTIVITIES: team assignments, bonding, and contract
Friday April 12 (studio)
ACTIVITIES: A2 work session (as a team, select topic focus and design a survey)
Week 3
Tuesday April 18
ACTIVITIES: Share and critique A2 survey drafts, web search notes, observations
ACTIVITIES: A2 work session (iterate and launch survey)
Thursday April 20
LECTURE: Value Flow (value flow diagrams, "how might we" statements)
DUE: Read and reflect on Blank and Dorf, 2013
ACTIVITIES: A2 work session (value flow diagrams, Web search and competitive analysis)
Friday April 21 (Studio)
ACTIVITIES: A2 work session (survey analysis, value flow diagrams, and competitive analysis)
Week 4
Tuesday April 25
ACTIVITIES: Share and critique survey results, competitive analysis, and value flow diagrams
Thursday April 27
LECTURE: Scenarios (ideating, sketching and storyboarding)
ASSIGNMENTS: Intro A3
DUE: Read and reflect on Davidoff et al., 2007
Friday April 28 (studio)
ACTIVITIES: finish A2 slides; work session for A3, team adjustments (if needed)
DUE: Fill out A2 Team Peer Evaluation by 11:59pm on Friday April 28
**A2 Due by April 28 11:59pm on Canvas (only team leader)
Week 5
Tuesday May 2
ACTIVITIES: A3 work session (share drafts of storyboards, iterate, and prepare interviews)
Thursday May 4
LECTURE: Pivoting
DUE: Read and reflect on Ries, 2011
ACTIVITIES: A3 work session (conduct interviews and/or analyze interviews, prep for W6 presentations)
Friday May 5 (studio)
ACTIVITIES: A3 work session (analyze interviews and prepare presentations)
Week 6
Tuesday May 9
ACTIVITIES: A3 presentations (start of midterm pitches)
Thursday May 11
ACTIVITIES: A3 presentations (finish all midterm pitches)
LECTURE: Web Probes (branding and landing pages)
ASSIGNMENTS: Intro A4
DUE: Read and reflect on Aydin 2018
Friday May 12 (studio)
ACTIVITIES: A3 finish deliverables, work session for A4 branding and web probes
Fill out A3 Team Peer Evaluation by 11:59pm on May 12.
**A3 Due by May 12 at 11:59pm on Canvas (only team leader).
Week 7
Tuesday May 16
LECTURE: Web Probes pt 2 (marketing, web analytics, A-B testing)
ACTIVITIES: Critique for draft of A4 branding
ACTIVITIES: A4 work session (iterate branding, create landing pages, prepare marketing campaign)
Thursday May 18
LECTURE: Prototyping (lo- and hi-fidelity prototypes)
DUE: Read and reflect on Houde and Hill, 1997
ACTIVITIES: A4 work session (share landing pages, launch marketing campaign, start on lo-fi prototypes and concierge MVP)
Friday May 19 (studio)
ACTIVITIES: A4 work session (lo-fi prototypes and concierge MVP)
Week 8
Tuesday May 23
ACTIVITIES: Share and evaluate concierge MVP
ACTIVITIES: A4 work session (iterate on lo-fi prototypes and concierge MVP)
Thursday May 25
LECTURE: Pitching (crowdfunding and video sketches)
ASSIGNMENTS: Intro A5
DUE: Read and reflect on Le's summary of Heath, 2007
ACTIVITIES: A4 work session (finish deliverables)
Friday May 26 (studio)
ACTIVITIES: A4 finish deliverables and work session for A5 (draft video script)
DUE: Fill out A4 Team Peer Evaluation by 11:59pm on May 26
**A4 Due by Friday May 26 Monday May 29 11:59pm on Canvas (only team leader)
Week 9
Tuesday May 30
ACTIVITIES: A5 work session (share drafts of video scripts and iterate)
Thursday June 1
LECTURE: Budgeting (quantifying hypotheses)
DUE: Read and reflect on Berry, 2020
ACTIVITIES: A5 work session (work on video script, crowdfunding, hi-fi prototype, and budget)
Friday June 2 (studio)
ACTIVITIES: A5 work session (hi-fi prototypes, crowdfunding, budget, video production)
Week 10
Tuesday June 6
ACTIVITIES: Share and critique hi-fi prototypes and crowdfunding page
ACTIVITIES: A5 work session (all aspects)
Thursday June 8
ACTIVITIES: Share and iterate on budgets and promo materials
ACTIVITIES: A5 work session (work on final deliverables)
Friday June 9 (studio)
ACTIVITIES: A5 work session (work on final deliverables)
Week 11 (Finals Week)
Final showcase on Tuesday June 13 at 11:30am-2:30pm
DUE: Fill out A5 Team Peer Evaluation by 11:59pm on (by 11:59pm on June 13)
**A5 Due by June 13 at 11:59pm on Canvas (only team leader).