This schedule is subject to change. See the Readings page for details about the Reflections due on (most) Thursdays. Any significant changes will be clearly communicated to students through multiple channels, including Canvas, Slack, and lectures.
Tuesday Jan 7
LECTURE: Course Introduction (innovation process, product-service design, syllabus details)
ACTIVITIES: icebreakers, ideation
ASSIGNMENTS: Intro A1
Thursday Jan 9
LECTURE: Value Proposition (Product Opportunity Gaps, SET analysis)
ACTIVITIES: SET historical analysis
DUE: Read and reflect on Cagan and Vogel, 2012
Friday Jan 10 (studio)
ACTIVITIES: ice breakers, ideate on SET factors
***DUE: Fill out Idea Submission Form by Sunday Jan 12 at 11:59pm.
Tuesday Jan 14
ACTIVITIES: A1 quick pitches and collaborative ideation
DUE: Fill out Team Formation Survey by Tuesday Jan 14 at 11:59pm
DUE: Submit A1 on Canvas by Tuesday Jan 14 at 11:59pm (each student)
Thursday Jan 16
LECTURE: Discovery (market research, needfinding, competitive analysis)
ASSIGNMENTS: Intro A2
DUE: Read and reflect on Patnaik and Becker, 1999
ACTIVITIES: team assignments, bonding, and contract
Friday Jan 17 (studio)
ACTIVITIES: A2 work session (as a team, select topic focus, do a SET analysis, and design a survey)
Tuesday Jan 21
ACTIVITIES: Share and critique A2 survey drafts, web search notes, observations
ACTIVITIES: A2 work session (iterate and launch survey)
Thursday Jan 23
LECTURE: Value Flow (value flow diagrams, "how might we" statements)
DUE: Read and reflect on Blank and Dorf, 2013
ACTIVITIES: A2 work session (value flow diagrams, Web search and competitive analysis)
Friday Jan 24 (Studio)
ACTIVITIES: A2 work session (survey analysis, value flow diagrams, and competitive analysis)
Tuesday Jan 28
ACTIVITIES: Share and critique survey results, competitive analysis, and value flow diagrams
Thursday Jan 30
LECTURE: Scenarios (ideating, sketching and storyboarding)
ASSIGNMENTS: Intro A3
DUE: Read and reflect on Davidoff et al., 2007
Friday Jan 31 (studio)
ACTIVITIES: finish A2 slides; work session for A3, team adjustments (if needed)
DUE: Fill out A2 Team Peer Evaluation by Friday Jan 31 at 11:59pm
DUE: Submit A2 on Canvas by Friday Jan 31 at 11:59pm (only team leader)
Tuesday Feb 4
ACTIVITIES: A3 work session (share drafts of storyboards, iterate, and prepare interviews)
Thursday Feb 6
LECTURE: Pivoting
DUE: Read and reflect on Ries, 2011
ACTIVITIES: A3 work session (conduct interviews and/or analyze interviews, prep for W6 presentations)
Friday Feb 7 (studio)
ACTIVITIES: A3 work session (analyze interviews and prepare presentations)
Tuesday Feb 11
ACTIVITIES: A3 presentations (start of midterm pitches)
Thursday Feb 13
ACTIVITIES: A3 presentations (finish all midterm pitches)
LECTURE: Web Probes (branding and landing pages)
ASSIGNMENTS: Intro A4
DUE: Read and reflect on Aydin 2018
Friday Feb 14 (studio)
ACTIVITIES: A3 finish deliverables, work session for A4 branding and web probes
DUE: Fill out A3 Team Peer Evaluation by Friday Feb 14 at 11:59pm
DUE: Submit A3 on Canvas by Friday Feb 14 at 11:59pm (only team leader)
Tuesday Feb 18
LECTURE: Web Probes pt 2 (marketing, web analytics, A-B testing)
ACTIVITIES: Critique for draft of A4 branding
ACTIVITIES: A4 work session (iterate branding, create landing pages, prepare marketing campaign)
Thursday Feb 20
LECTURE: Prototyping (lo- and hi-fidelity prototypes)
DUE: Read and reflect on Houde and Hill, 1997
ACTIVITIES: A4 work session (share landing pages, launch marketing campaign, start on lo-fi prototypes and concierge MVP)
Friday Feb 21 (studio)
ACTIVITIES: A4 work session (lo-fi prototypes and concierge MVP)
Tuesday Feb 25
ACTIVITIES: Share and evaluate concierge MVP
ACTIVITIES: A4 work session (iterate on lo-fi prototypes and concierge MVP)
Thursday Feb 27
LECTURE: Pitching (crowdfunding and video sketches)
ASSIGNMENTS: Intro A5
DUE: Read and reflect on Le's summary of Heath, 2007
ACTIVITIES: A4 work session (finish deliverables)
Friday Feb 28 (studio)
ACTIVITIES: A4 finish deliverables and work session for A5 (draft video script)
DUE: Fill out A4 Team Peer Evaluation by Friday Feb 28 at 11:59pm
DUE: Submit A4 on Canvas by Friday Feb 28 at 11:59pm (only team leader)
Tuesday Mar 4
ACTIVITIES: A5 work session (share drafts of video scripts and iterate)
Thursday Mar 6
LECTURE: Budgeting (quantifying hypotheses)
DUE: Read and reflect on Berry, 2020
ACTIVITIES: A5 work session (work on video script, crowdfunding, hi-fi prototype, and budget)
Friday Mar 7 (studio)
ACTIVITIES: A5 work session (hi-fi prototypes, crowdfunding, budget, video production)
Tuesday Mar 11
ACTIVITIES: Share and critique hi-fi prototypes and crowdfunding page
ACTIVITIES: A5 work session (all aspects)
Thursday Mar 13
ACTIVITIES: Share and iterate on budgets and promo materials
ACTIVITIES: A5 work session (work on final deliverables)
Friday Mar 14 (studio)
ACTIVITIES: A5 work session (work on final deliverables)
Final showcase on Thursday March 20 at 11:30am-2:30pm in DIB 121
DUE: Fill out A5 Team Peer Evaluation by Thursday March 20 at 11:59pm
DUE: Submit A5 on Canvas Due by Thursday March 20 at 11:59pm (only team leader)