Prof. Steven Dow
Fall 2020, T/Th 11:00-12:20 pm
Location: Entirely virtual through Zoom and other digital tools
Office Hours: Prof. Dow TBD; TA Srishti TBD; IA Hailey TBD; IA Christopher TBD; IA Chaitanya TBD
Attention entrepreneurs, designers, scientists and engineers! In this course, students will learn tools and processes for innovating novel business concepts to solve problems involving the interaction between humans and technology. Students will work with an interdisciplinary team to understand unmet user needs and to create a value proposition that balances technical feasibility, financial viability, and desirability. Ultimately, student teams will prototype a novel product or service, write a business plan, and produce a video suitable for launching a crowdfunding campaign. To inform the innovation process, students will learn new techniques for leveraging social media and crowdsourcing to discover users' needs and to obtain feedback on preliminary concepts. Selected readings will cover ubiquitous computing, service design, business modeling, creativity methods, crowdsourcing, and crowdfunding.
Students will learn how to adopt an attitude of trial and error. How to be a lean startup. How to alternate between exploration and focus. How to reframe problems and explore/refine design solutions. Students will learn to conduct productive design critiques and interviews with potential stakeholders.
Leverage the internet for research, ideation, and feedback. Students will learn how to use Web-based resources — including online collections, Web analytics, crowdsourcing, crowdfunding, and social media — to inform and drive an innovation process. How to collect feedback online. How to conduct an A-B test.
Articulate value in the mobile service marketplace. Students will learn about the emerging market for location-based, just-in-time, context aware, and highly social applications. They will learn how to assess and communicate a value proposition, how to conduct a competitive analysis, how to brand a startup concept, and how to pitch an idea through writing, presentations, and video.
Mobile information services, app design, product design
Value propositions, business models
Needfinding, interviewing, analyzing social media
Divergent thinking, brainstorming, generating alternatives
Synthesis techniques and problem framing
Storytelling, storyboarding, and video production
Prototyping/blueprinting for service design
Crowdsourcing, web analytics, A-B testing
Startup Studio originated as a course called Mobile Service Innovation developed by Prof. Steven Dow, Prof. Jim Morris, and Prof. John Zimmerman at Carnegie Mellon University. Prof. Dow taught this course for several years CMU on the semester system and has now adopted it for UC's quarter system.
Steven Dow is an Associate Professor of Cognitive Science at UC San Diego where he researches human-computer interaction, social computing, and creativity. Steven received the National Science Foundation CAREER Award in 2015 for research on "advancing collective innovation." He was co-PI on five other National Science Foundation grants, a Google Faculty Grant, Stanford's Postdoctoral Research Award, and the Hasso Plattner Design Thinking Research Grant. Before UCSD, Steven was an Assistant Professor of Human-Computer Interaction at Carnegie Mellon University. He holds an MS and PhD in Human-Centered Computing from the Georgia Institute of Technology, and a BS in Industrial Engineering from University of Iowa.
Srishti Palani is a third-year Cognitive Science PhD student at UCSD, excited about research in Human Computer Interaction. Through her research at the Design Lab, she designs tools that empower everyone to be more creative. In her undergrad, she majored in Computer Science and Psychology, and worked to establish educational mentorship programs to bridge the gender gap in tech. When she’s not researching, you can find her playing squash, learning to cook, or running.
Hi y’all, I’m Hailey a 4th year Cognitive Science (Design and Interaction) major. I am passionate about creating products or experiences through human-centered design that promotes self-growth and improvement. I am excited to be your IA for Cogs 122 this fall and please feel free to reach out at any time to chat!
Yoo what’s up y’all! I’m Chaitanya, a 5th year Cogsci (design and interaction) and CS major. I’m passionate about designing products that make social impact, move the needle in terms of business metrics, and enable sustainable growth. When I’m not busy pixel pushing or writing code, catch me jamming out at an electronic concert (unfortunately not anymore because of the pandemic), watching the NBA and the Premier League (go Clippers and Chelsea!!), or checking out the next shoe drop. I’m super excited to be your IA for COGS 122, and feel free to reach out any time to chat about design, portfolios, and the class in general! Happy to answer any questions or just chat in general 🙂
Hey everyone 👋 , I'm Chris a 5th year Cognitive Science: Design and Interaction major with a passion for defining meaningful products and crafting delightful experiences through the lens of building communities and shared experiences!
When I'm not stitching together wireframes or A/B testing you can find me chef-ing it up in the kitchen, jamming out to 2000s RnB, and following product trends in tech, fashion, and entertainment. Excited to be your IA for COGS 122, love talking about design so feel free to reach out and chat 🙌