Schedule

Tuesday April 2

• LECTURE: Course Introduction (innovation process, product-service design, syllabus details)

• ACTIVITIES: icebreakers, ideation

• ASSIGNMENTS:  Intro A1

Thursday April 4

• • LECTURE: Value Proposition (Product Opportunity Gaps, SET analysis)

  • ACTIVITIES:  SET historical analysis

  • DUE: Read and reflect on Cagan and Vogel, 2012 

Friday April 5 (studio)

• ACTIVITIES:  ice breakers,  ideate on SET factors

***DUE: Fill out Idea Submission Form by Monday April 8 at 11:59pm. 

Tuesday April 9

• • ACTIVITIES:  A1 quick pitches and collaborative ideation

  • DUE: Fill out Team Formation Survey by Tuesday April 9 at 11:59pm 

  • DUE:  Submit A1 on Canvas by Tuesday April 9 at 11:59pm (each student)

Thursday April 11

• • LECTURE: Discovery (market research, needfinding, competitive analysis)

  • ASSIGNMENTS:  Intro A2

  • DUE: Read and reflect on Patnaik and Becker, 1999

  • ACTIVITIES: team assignments, bonding, and contract

Friday April 12 (studio)

• ACTIVITIES:  A2 work session (as a team, select topic focus and design a survey)

Tuesday April 16

• • ACTIVITIES: Share and critique A2 survey drafts, web search notes, observations

  • ACTIVITIES: A2 work session (iterate and launch survey)

Thursday April 18

• • LECTURE: Value Flow (value flow diagrams, "how might we" statements)

  • DUE: Read and reflect on Blank and Dorf, 2013

  • ACTIVITIES: A2 work session (value flow diagrams, Web search and competitive analysis)

Friday April 19 (Studio)

• ACTIVITIES:  A2 work session (survey analysis, value flow diagrams, and competitive analysis)

Tuesday April 23

• • ACTIVITIES:  Share and critique survey results, competitive analysis, and value flow diagrams 

Thursday April 25

• • LECTURE: Scenarios (ideating, sketching and storyboarding)

  • ASSIGNMENTS:  Intro A3 

  • DUE: Read and reflect on Davidoff et al., 2007

Friday April 26 (studio)

• ACTIVITIES:  finish A2 slides; work session for A3, team adjustments (if needed)

• DUE: Fill out A2 Team Peer Evaluation by Friday April 26 at 11:59pm

• DUE:  Submit A2 on Canvas by Friday April 26 at 11:59pm (only team leader)

Tuesday April 30

• • ACTIVITIES:  A3 work session (share drafts of storyboards, iterate, and prepare interviews)

Thursday May 2

• • LECTURE: Pivoting

  • DUE: Read and reflect on Ries, 2011

  • ACTIVITIES:  A3 work session (conduct interviews and/or analyze interviews, prep for W6 presentations)

Friday May 3 (studio)

• ACTIVITIES:  A3 work session (analyze interviews and prepare presentations)

Tuesday May 7

• • ACTIVITIES:  A3 presentations (start of midterm pitches)

Thursday May 9

• • ACTIVITIES:  A3 presentations (finish all midterm pitches)

  • LECTURE: Web Probes (branding and landing pages)

  • ASSIGNMENTS:  Intro A4 

  • DUE: Read and reflect on Aydin 2018

Friday May 10 (studio)

• ACTIVITIES:  A3 finish deliverables, work session for A4 branding and web probes

• DUE: Fill out A3 Team Peer Evaluation by Friday May 10 at 11:59pm

• DUE:  Submit A3 on Canvas by Friday May 10 at 11:59pm (only team leader)

Tuesday May 14

• • LECTURE: Web Probes pt 2 (marketing, web analytics, A-B testing)

  • ACTIVITIES: Critique for draft of A4 branding 

  • ACTIVITIES:  A4 work session (iterate branding, create landing pages, prepare marketing campaign)

Thursday May 16

• • LECTURE: Prototyping (lo- and hi-fidelity prototypes)

  • DUE: Read and reflect on Houde and Hill, 1997

  • ACTIVITIES:  A4 work session (share landing pages, launch marketing campaign, start on lo-fi prototypes and concierge MVP)

Friday May 17 (studio)

• ACTIVITIES:  A4 work session (lo-fi prototypes and concierge MVP)

Tuesday May 21

• • ACTIVITIES:  Share and evaluate concierge MVP

  • ACTIVITIES:  A4 work session (iterate on lo-fi prototypes and concierge MVP)

Thursday May 23

• • LECTURE: Pitching (crowdfunding and video sketches)

  • ASSIGNMENTS:  Intro A5

  • DUE: Read and reflect on Le's summary of Heath, 2007

  • ACTIVITIES:  A4 work session (finish deliverables)

Friday May 24 (studio)

• ACTIVITIES:  A4 finish deliverables and work session for A5 (draft video script)

• DUE: Fill out A4 Team Peer Evaluation by Friday May 24 at 11:59pm

• DUE:  Submit A4 on Canvas by Friday May 24 at 11:59pm (only team leader)

Tuesday May 28

• • ACTIVITIES: A5 work session (share drafts of video scripts and iterate)

Thursday May 30

• • LECTURE: Budgeting (quantifying hypotheses)

  • DUE: Read and reflect on Berry, 2020

  • ACTIVITIES: A5 work session (work on video script, crowdfunding, hi-fi prototype, and budget)

Friday May 31 (studio)

• ACTIVITIES: A5 work session (hi-fi prototypes, crowdfunding, budget, video production)

Tuesday June 4

• • ACTIVITIES: Share and critique hi-fi prototypes and crowdfunding page

  • ACTIVITIES: A5 work session (all aspects)

Thursday June 6

• • ACTIVITIES: Share and iterate on budgets and promo materials

  • ACTIVITIES: A5 work session (work on final deliverables)

Friday June 7 (studio)

• ACTIVITIES: A5 work session (work on final deliverables)

• • Final showcase on Tuesday June 11 at 11:30am-2:30pm 

  • DUE: Fill out A5 Team Peer Evaluation by Tuesday June 11 at 11:59pm 

  • DUE: Submit A5 on Canvas Due by Tuesday June 11 at 11:59pm (only team leader)